Angel Ventures and Amplifica Capital come together to boost women’s participation in the Venture Capital industry and startup ecosystem throughout Latin America.

Angel Ventures
4 min readJan 28, 2021

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Mexico City, January 2021.- Angel Ventures and Amplifica Capital create an alliance to increase the participation of women within the economy and investment processes in the Venture Capital industry and startup ecosystem in Latin America.

After 12 years of experience as a VC fund that has invested in 35+ companies, Angel Ventures will support Amplifica Capital with its investment methodology and extensive network of contacts and pipeline in the region.

Amplifica Capital, is dedicated to amplifying the participation of women, investors, and entrepreneurs in the Latin American economy. The fund invests in early-stage companies that deliver positive social, environmental, and financial outcomes for their investors. Amplifica Capital invites its investors to use their economic power to invest in the changes they want to see in the world around them.

This alliance with Amplifica Capital is another initiative of ACTIVA, a program launched by Angel Ventures in 2017, in order to promote and boost the role of women within private equity, increasing and formalizing our commitment to gender equality in the industry.

Today only 9% of senior positions in venture capital funds in Mexico are held by women and less than $1 in every $6 invested in 2019 in all of Latin America reached teams with women in the founding team.

This alliance seeks to change this data, directing more capital to women entrepreneurs and supporting the development of the next generation of diverse investors.

“Investing with a gender perspective, so that there is more capital flow towards companies led by women or that serve the needs of women, is an economic growth strategy to benefit the whole of society” — Anna Raptis, Founder of Amplifica Capital.

A study by the Korn Ferry institute and cited by the World Economic Forum shows us that companies leading initiatives for diversity, equity, and inclusion exceed the financial performance of non-diverse companies by up to 36%, and, especially relevant to the ecosystem of startups and venture capital, have an innovation rate up to 20% higher than companies that do not incorporate this vision.

“At Angel Ventures there has always been a dynamic in which the team naturally selects and promotes the best person for each position, regardless of other considerations. It is in our DNA. Supporting Anna and Amplifica is nothing more than continuing in that same line, to normalize once and for all the absolutely key place that women have in the entrepreneurial ecosystem “- Camilo Kejner, Managing Partner of Angel Ventures.

A fundamental element of this alliance is to amplify the performance of the entrepreneurial ecosystem, precisely given its focus on inclusion.

“Anna has been a tireless advocate for gender equity in early-stage entrepreneurship. After learning Amplifica Capital’s plans in detail, and having a great relationship with Anna for many years, it made sense to support this initiative to continue developing capacities together, for the benefit of entrepreneurs with an impact on gender equality and well-being of the woman.” Hernán Fernández, Founding Partner of Angel Ventures

In 2020 Amplifica Capital launched Amplifica Fund I, which to date has madeis made up of 4 investments in diverse teams, all with female founders or co-founders. The fund’s investors are men and women who recognize that Latin America cannot achieve its potential in terms of economic growth without full participation of the woman. The fund invests in startups using technology to address important challenges in Latin America and seeks in diverse teams looking for superior financial returns.

“In recent years we have made quite a few initiatives in order to strengthen and promote the role of women in the Venture Capital industry, undoubtedly much remains to be done, but this is a great step not only for Angel Ventures and Amplifica but also for the industry in general”- Susana Espinosa de los Reyes, Angel Ventures.

“Today we are seeing exponential growth within the world of entrepreneurship in Latin America, seeing funding more than double between 2018 and 2019. However, this growth has not benefited everyone. Given the existing inequities in this industry, we all have a role to amplify how we evaluate investments and the future of our ecosystem. Together, with our allies at Amplifica, we are trying to do so even more vigorously. ”- Malcolm Grba, Investment Analyst at Angel Ventures.

About Angel Ventures

Angel Ventures (www.angelventures.vc) is a venture capital firm focused on early-stage investments with high growth potential in the Pacific Alliance (Mexico, Chile, Colombia, Perú). AV started in 2008 as the first professionally managed Angel Investor Network, which later evolved into two Venture Capital Funds, the Angel Ventures Coinvestment Fund I in 2013, and the AV Pacific Alliance Fund II in 2018. Today Angel Ventures is a regional firm with four chapters across three countries, having invested over USD 40 million as a Fund Manager in nearly 30 companies, including Clip, Kueski, Urbvan and Homie.

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Angel Ventures
Angel Ventures

Written by Angel Ventures

Mexican Venture Capital firm currently investing in the fields of BoP, Healthcare, Fintech, TIC’s, Retail/Mobility and FoodTech. @AVM_Mex

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